Tag Archive: Social Responsibility


prdoctorchicago

Richard Branson

Do you know about The B-Team?

Virgin enterprises founder Richard Branson has assembled an international braintrust
to make corporate social responsibility  a frontburner issue among C-suite execs and in boardrooms.

We gather that this effort is designed to bring the same kind of muscle to perplexing and pervasive social issues as some companies already do individually and foundations frequently do collectively. Yet, Branson’s goal is to harness the somewhat unique collective power of global business to amplify the impact on some of the world’s most intractable social problems.

By its own telling, The B-Team’s “vision of the future is a world in which the purpose of business is to be a driving force for social, environmental and economic benefit.”

Taking  up the mantle of a modern-day Henry Ford, The B-Team offers an equally bold mission:  “to deliver a ‘Plan B’ that puts people and planet alongside profit…

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afashade

Over the last few years, there has been a growing impetus and awareness about the concept of Corporate Social Responsibility, and the role the corporate sector in Nigeria in ensuring that Corporate Social Responsibility becomes a significant business driver within their overall strategic delivery.  A few of the ‘big boys’ in the Nigerian Corporate sector, such as Dangote Group, MTN, Etisalat, and the in the banking industry, most notable, Guarantee Trust Bank (GTB), have led the way in ‘putting something back’ in society.  However, I feel there is more to be done on how major businesses and multinationals enhance and implement their CSR activities.  For many, the concept of CSR is just an ‘add-on’ to the many commercial activities that takes priority over the social impact of their business activities on society.   Nigeria is now ripe for moving on to an advanced stage on the CSR agenda.   It…

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