prdoctorchicago

Infographic of corporate reputation and social responsibility by Boston College professor

We’ve said before that we’re big proponents of “smart marketing”:  Companies that show they “get it” by marrying their business mission and vision to also serve some public good. By another name, it’s also called corporate social responsibility.

That approach to business, articulated with authority by Henry Ford in the early 20th Century—has been a proven model for “good,” as well as for effective business practices. Today it’s carried forward by many visionary companies.

We like to call it “makes-sense marketing” because, in effect, these companies are paying it forward and stockpiling public goodwill, as well as managing their “bottom line.” Periodically, we like writing about those companies and their campaigns on these pages.

So it brings us great pleasure to share this round-up of “smart marketing” companies, first published by Hubspot, who have made their “giving back” programs an integral part of the company culture. These companies…

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