Jim Balis' Blog

The degree to which a business makes the world a better place has a major impact on the purchasing decisions of its consumers. In fact, research has shown that nearly half of U.S. consumers are already making a monthly purchase from an establishment that supports a cause while 64% say they would switch their loyalties to a similar brand if the company decided to support a cause they care about.

What does this mean for you, the restaurateur? Put simply, doing good is good business and charitable strategies are well worth the time and effort of implementing if you are not already doing so.

The Difference between Philanthropy and Cause Marketing in the Restaurant

Whereas philanthropy is given purely through the desire to do something good in the world without any expectations for return (other than perhaps a ‘thank you’), the goal in cause marketing is to do the…

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