Beloved Brands

Brand LeadershipAs we push to be great Brand Leaders, here are 8 ways to push yourself to be better. This is from the 20 years of hiring, training, encouraging and even firing Brand Leaders.  Here are 8 things that separate amazing from OK.

A great Brand Leader takes ownership of the brand.  I’ve seen many Brand Leaders struggle with the transition from being a helper to being the owner.  As you move into the job, you have to get away from the idea of having someone hand you a project list.  Not only do you have to make the project list, you have to come  up with the strategies from which the projects fall out of.  A good owner talks in ideas in a telling sense, rather then an asking sense.  It’s great to be asking questions as feelers, but realize that most are going to be looking to you…

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