This is wonderful. One hypothesis Think Good has is philanthropy industry is unapproachable. Because these types of nonprofits tend to have a high brow, high education, unapproachable look and feel, focus on the “large doners”, almost like a private club. Think Good wants to be modern day transparent, approachable business that everyone feels comfortable with. Helping people and giving back does not have to be about money, it should be about your time. When you give your precious asset of time away, you get a multitude of things back including happiness.