Do you know about The B-Team?
Virgin enterprises founder Richard Branson has assembled an international braintrust
to make corporate social responsibility a frontburner issue among C-suite execs and in boardrooms.
We gather that this effort is designed to bring the same kind of muscle to perplexing and pervasive social issues as some companies already do individually and foundations frequently do collectively. Yet, Branson’s goal is to harness the somewhat unique collective power of global business to amplify the impact on some of the world’s most intractable social problems.
By its own telling, The B-Team’s “vision of the future is a world in which the purpose of business is to be a driving force for social, environmental and economic benefit.”
Taking up the mantle of a modern-day Henry Ford, The B-Team offers an equally bold mission: “to deliver a ‘Plan B’ that puts people and planet alongside profit…
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